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Biography

Bruce is a Brand Strategist. He speaks on the subject at conferences around the world, runs Brand Arrow®, his own brand strategy practise and has published an award winning book on how to write your own brand strategy called ‘What’s Your Point’?

Bruce develops brand strategies for clients in Europe and the US across a diverse range of industries including software, fashion, fair trade, artificial intelligence, mobile, financial services and food and drink

He has worked in brand marketing for global and local brands for over 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its point – and it can be the best way to gain engagement in that point.

He holds an MBA from Cranfield School of Management, is an accredited Vistage CEO network speaker and a Course Director for the Chartered Institute of Marketing.

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